COCO LAB (Consumer Consciousness Lab), is a transformation and design company.
We help organisations drive change through creativity and innovation to realise their digitisation vision and the best impact for their workforce, customers and society.
We strongly advocate for innovation at the intersection of science, tech, and human empathy.
DISCOVER OUR
How might tomorrow's world filled with intelligent machines look like? Will it be as the promised bright future for humanity or a AI apocalypse of out of control machines? How might AI help improve our well being? Can we ensure AI safety and human-ai alignment? Should humans be included in the feedback loop? Can AI learn from humans or tutor them in turn?
Contact us to help you create empathetic future solutions with AI technology.
'A Test for Artificial Empathy' by NYU Professor Adam Brandenburger* and Cheryl Loh** explores the idea of creating a 'Turing-like test' for Artificial Empathy.
“Empathy, evidently, existed only within the human community” -- Philip K. Dick, Do Androids Dream of Electric Sheep, 1968
The recent rapid advances in AI have led a lot of people to ponder what a world of tomorrow populated with intelligent machines will look like. For some people, the promise is for a bright future for humanity where AI’s help us in our homes, assist in caring for the elderly or raising children, and operate alongside us at work to boost our performance and even our creativity. An example is Kasparov [5, 2017], who describes the successes of human-machine partnerships in chess and extrapolates from these to a positive human future in the age of AI.
*Adam Brandenburger holds appointments at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, and Director of the NYU Shanghai Program on Creativity + Innovation. He was a professor at Harvard Business School from 1987 to 2002.
**Cheryl Loh is founder of COCO LAB
Re-designing EU
NGO Communications
EU non-governmental organisations got together in Brussels in an explosive sprint to re-design their communications in the most creative and compassionate way.
"While designing comms solutions we need to take the emotional needs, concerns and hopes of the users into account.... "
COHESIFY
Brussels
Regional Innovation
Summit
Over 100 executives gathered at the Coca-Cola Shanghai premises and went through a three-day capacity building and reimagining of their product and service offers.
"Cheryl's team helped us deep-dive into customers' needs and developed new sustainable ideas."
Steve Llewellyn, Design Lead
Shanghai
Mars Group eComm Strategy Summit
Empowering Mars APAC teams to think boldly, re-imagine the eCommerce playbook and create sustainable products and services.
"It was the most innovative and creative workshop we have experienced!"
Mars Japan Team
Shanghai
Sustainability & AI Summits
SF held innovation summits for the first time in eco-villages in Hangzhou where the core team immersed in capacity building and innovation programs.
"...extraordinary experience! It inspired (us) to redesign and brand our Innovation Centre (business model) "
Athena Zhu, Business Director
Hangzhou
NIO CX Playshop
A play-shop where NIO car owners and their close family and friends discover each other's needs and dreams. The result was a co-creation of each familiy's dream life experience encapsulated in handmade artistic 3D car model mockup.
"...an excellent experience ... we engaged deeply and expressed our emotional needs through very creative and artistic Coco Lab methods."
Yuki 宇琪, NIO ES8 car owner
Shanghai
Redefining Healthcare
as a Teamsport
Business unit heads stepped into the emotional shoes of patients, caregivers and healthcare workers to create empathic go-to-market solutions.
"Coco Lab's innovation workshops
triggered breakthrough thinking from Sanofi China teams to re-define healthcare as an emotional team sport amongst patients, caregivers, doctors & community. Creative solutions were prototyped to greatly improve patient wellbeing."
Shanghai
Patrick Ma, Innovation Lead
Reimagining automotive solutions
Teams from Germany and China converged in summits and design sprints in Hangzhou, Shenzhen and Shanghai to reimagine automotive solutions from radical perspectives
"We were surprised at how we could develop creative solutions to engineering challenges.."
Shanghai
Ellen, Innovation Team
In today’s fast-evolving AI landscape, equipping your team with the skills to design human-centered, impactful solutions is a strategic investment in your organization’s future.
Our training programs and design services help organisations and workforce accelerate their transformation journey - from being AI unaware to AI competent.
Our Services:
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Industry and Workforce Transformation programs
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AI Robotics Design
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Empathic AI Think Tank
Gartner's top CX (Customer Experience) trends for 2025 highlight a shift towards integrating human empathy with AI-powered efficiency, focusing on proactive customer engagement, and leveraging technology to drive value creation and loyalty.
